Traditional SEO isn’t enough anymore. To stay visible online, your brand needs to be understood by people, search engines, and AI agents. As tools like ChatGPT, Google Gemini, Claude, and voice assistants become everyday gateways to content, AI content optimisation should become the next milestone in your SEO strategy.
However, it doesn’t mean that traditional SEO can be ignored. Solid technical SEO foundations, clean site architecture, keyword research, and backlinks are still essential to gain organic traffic. It’s not either-or, it’s both. At Devfan, we do both.