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A/B Testing with VWO Integration | UK Team

VWO is a platform that helps businesses improve their website performance by making it easy for teams to run A/B tests and other experiments. It provides insights into how users behave so businesses can make smarter decisions and boost conversions.

At Devfan, we provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioural insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalise experiences, and improve customer experience across the entire buying journey.

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Our VWO Services

Devfan is a London-based software development company specialising in end-to-end A/B testing and personalisation solutions powered by VWO.

Our team combines technical precision with CRO expertise to deliver seamless VWO integrations, covering everything from implementation and customisation to test design, audience targeting, data analysis, and continuous support.

VWO Setup & Configuration

It might get challenging to set up the VWO tool correctly. Our specialists know exactly how to lay the foundation for successful A/B testing with VWO. We help businesses with configuring tracking goals, integrating third-party analytics tools and setting up testing patterns.

Experiment Design

Our team assists businesses in designing experiments and testing patterns, as well as further analyze what works and what requires further fine-tuning. Every test we perform within the VWO tool is set up with real-world purpose, meaning you get tangible insights into user behaviour in the end.

Personalisation Strategy

After in-depth research and analysis, Devfan team creates VWO’s personalisation strategy based on the user behaviour, as well as their preferences and needs. Forget about delivering irrelevant content. With VWO personalisation services by Devfan, you can be sure that your clients or readers see the right content at the right time.

CRO & UX Analysis

User behaviour is a powerful source of insights into product development & improvement. Every click, every scroll, and every interaction tells a story. CRO and UX analysis by Devfan help businesses in the UK to better understand user behaviour, as well as use these insights for the enhancement of user experience on the website or app.

Ongoing Support & Reporting

Devfan agency provides continuous support and reporting services on VWO A/B testing. If something needs to be troubleshooted asap or you require expert consultation on the received data, our experts are always available to provide support at every step of your VWO integration journey.

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Why Your Business Needs VWO

VWO is a full-stack experimentation platform that makes businesses stronger and helps them improve conversions, user experience, and product decisions through data-driven testing. With real-time targeting, behaviour-based triggers, visual UX insights, and robust reporting tools, VWO bridges the gap between marketing, product, and engineering teams.

All-in-One Experimentation Platform

VWO combines A/B testing, multivariate testing, personalisation, heatmaps, and analytics into a unified platform. This gives cross-functional teams a shared space to make marketing or technical decisions backed up by real-world data.

Smarter Targeting Through Personalisation

Whether you’re targeting users by scroll depth, exit intent, or purchase history, VWO helps you speak directly to your audience. The platform supports custom goal tracking, consent-based A/B testing (GDPR/CCPA compliant), and dynamic experiences without code-heavy setups.

Reliable Data Flow

From Google Analytics 4 and Google Tag Manager to Segment and DataLayer support, VWO integrates smoothly with third-party data tools. These connections allow for more in-depth reporting, audience segmentation, and campaign analysis.

Continuous Optimisation

VWO provides visual feedback through heatmaps, session recordings, and click tracking, helping teams diagnose drop-offs and friction points faster. Paired with robust reporting and funnel tracking, these tools close the loop between data collection and real-time improvements.

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Our Approach to VWO Projects

At Devfan, we use VWO to help you test, learn, and scale faster. Our team makes sure everything is set up correctly from the start so your experiments run smoothly and deliver real business value. Look behind the curtains of our approach to VWO testing projects.

Smooth Setup for Every Tech Stack

We ensure VWO runs perfectly on your website, whether you're using React, Vue, Angular, or a headless CMS like WordPress, Drupal, or Magento. We handle SmartCode installation, custom tagging, and all the backend setup.

Custom Goals

Devfan tracks KPIs that matter the most to your business. Our team sets up custom goals, funnels, and segmentation to match the unique user journeys. With VWO’s powerful behaviour-based targeting, we help you reach the right users at the right time.

Built-In Privacy & Compliance

Every experiment we run with VWO is designed to respect user privacy. We implement consent-based testing that meets GDPR and CCPA requirements, so tests only run when users give permission.

Ongoing Support

After your tests go live, Dervfan specialists monitor performance closely, resolve any technical issues, and help you understand the results. With full integration into GA4, GTM, and your data layer, you’ll always have access to clear insights that drive better decisions.

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Why Work with Us on VWO Setup?

Our team combines development experience with CRO thinking. We connect the right tools, build solid foundations, and help you grow through real insight, not guesswork. It’s a smooth process built around your goals and your stack. Want to see what makes us a trusted partner? Here are a few key reasons.

Reliable Implementation

We install VWO’s SmartCode without bugs or errors. Your experiments load fast and run cleanly, whether your site uses React, Vue, Angular, or a headless CMS. We make sure everything’s stable, so your users stay focused.

Clear Goals

Before testing begins, we set up the right goals and funnels based on how your users behave and what matters to your business. This means every test leads to answers that help you grow your business.

Integrations with Your Third-Party Tools

VWO works best when connected to the full data setup. We integrate it with GA4, GTM, Segment, and your data layer to give you full visibility.

Privacy Matter

Every setup we do respects user consent. The Devfan team builds VWO tests that run only when they should, fully aligned with GDPR and CCPA. Your business stays compliant, and your users stay protected.

FAQ

FAQ - VWO Services

❓ What is VWO, and how does it help my business?

VWO is a platform that lets you test, learn, and improve how people experience your website or app. From A/B testing to heatmaps and personalisation, it helps you make smarter changes based on real user behaviour.

❓ What’s included in your VWO setup service?

We take care of everything you need to get started smoothly. That includes installing VWO’s SmartCode, setting up custom goals and funnels, connecting it to your data tools, and making sure everything runs quickly and smoothly.

❓ Can VWO integrate with my analytics tools?

Yes, and we make sure it does. We connect VWO with GA4, GTM, Segment, and your DataLayer so all your tools work together.

❓ Is VWO suitable for single-page apps or headless CMS setups?

Yes. Whether your site runs on React, Vue, Angular, or a headless CMS like Drupal or Magento, we configure VWO to work smoothly with your setup.

❓ How do you ensure experiments are GDPR/CCPA compliant?

We build every test with user privacy in mind. Using VWO’s built-in consent tools, or developers ensure experiments only run when a user has opted in. This is a simple, safe way to stay compliant while still learning what your audience responds to.

❓ Do you offer support after the setup is complete?

Yes, and it’s a big part of what we do. We stay involved to help you plan, launch, and learn from your experiments. If something breaks, we fix it. If you’re not sure what to test next, we can help you find opportunities. Think of us as your ongoing CRO partner, not just a setup team.

Contact Our VWO Consultants in the UK

Devfan helps businesses turn VWO into a growth tool. Our team understands the tech behind your platform and the strategy behind your goals. If you're ready to improve your site with a smarter, data-driven approach, reach out to our UK-based team.

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